Company: COOP Ale Works
Contact: JD Merryweather, cofounder and partner
Location: Oklahoma City, OK
Industry: Food & Beverage, B2B
Annual revenue: Confidential
Number of employees: Confidential
For the end-users of Oklahoma City brewery COOP Ale Works, what could be more enticing than the lure of free beer?
"So what would you think if you could try our beer b4 the general public had a chance. Say something special only for the twitter community?" read the company's tweet on February 17, 2009.
Those 139 characters sent out via Twitter ignited a campaign the story of which can practically be told by the tweets left in its wake, these among them:
chefrp: Get ready okc.@coopaleworks and @okcbiz have something really cool in store for you. Mark your calenders for next Tuesday 4:30 #okcsocialrave
chefrp: @jed it's gonna be fun. We won't announce the location until the afternoon of the event. Next Tuesday. #okcsocialrave
B2design: an ti ci ... (SAY IT!) ... pation. This is so cool of you guys to do! #OKCsocialrave
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Kimberly Smith is a staff writer for MarketingProfs. Reach her via firstname.lastname@example.org.