This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 616,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Case Study: Four Steps to Spurring B2B New-Product Awareness and Sales via Twitter

by   |    |  479 views

Company: COOP Ale Works
Contact: JD Merryweather, cofounder and partner
Location: Oklahoma City, OK
Industry: Food & Beverage, B2B
Annual revenue: Confidential
Number of employees: Confidential

Quick Read

For the end-users of Oklahoma City brewery COOP Ale Works, what could be more enticing than the lure of free beer?

"So what would you think if you could try our beer b4 the general public had a chance. Say something special only for the twitter community?" read the company's tweet on February 17, 2009.

Those 139 characters sent out via Twitter ignited a campaign the story of which can practically be told by the tweets left in its wake, these among them:


chefrp: Get ready okc.@coopaleworks and @okcbiz have something really cool in store for you. Mark your calenders for next Tuesday 4:30 #okcsocialrave


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
2 rating(s)

Add a Comment

Comments

  • by Heather Tue Mar 31, 2009 via web

    Great example of using Twitter. How many followers were established to start and how were followers initially obtained? It seems that having a significant number of followers would be key to this working.

  • by Kimberly Smith Tue Mar 31, 2009 via web

    JD Merryweather & COOP Ale Works only had a few hundred followers, but greater reach was achieved by teaming with others who had already established their own groups of followers.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!