Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Case Study: How a Small Company Went Global (Without Breaking the Bank)

by   |    |  9,481 views

Contact: Christian Arno, Founder and Managing Director
Location: London, UK
Industry: Translation Services
Annual revenue: $6,300,000
Number of employees: 105

Quick Read:

Lingo24 is a UK-based business that used to derive around 70% of its sales from the domestic market. In 2006, it sought to expand operations internationally, both to increase sales and to diversify its revenue sources as a means of protecting itself from fluctuations in the currency markets.

Through the strategic positioning of offices across four continents, and by translating and localizing its website for other markets, Lingo24 has been able to make significant inroads into the international arena. It now derives more than 50% of its revenue from abroad.


Lingo24 is a UK-based round-the-clock translations service, which Christian Arno started from a spare room in his parents' house just after graduating from Oxford University in 2001.

Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by Neil T (waterguy) Fri Dec 18, 2009 via web

    this is a classic case study of a professional aproach to business. these guys deserve to succeed as they thought through their strategy first and then executed - a lesson for us all...

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!