PRO Case Study
Case Study: How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturer
by Nettie HartsockCompany: JER Envirotech
Contact: Marc Hoelscher, former Dir. of Marketing and Communications JER Envirotech; Robert Cooper, Strategic Director/President of PlusROI
Location: Delta, British Columbia, Canada
Industry: Raw Materials, B2B
Annual revenue: Confidential
Number of employees: 30
Quick Read:
JER Envirotech is a custom formulator and manufacturer of environmentally friendly thermoplastic biocomposite materials. Competing against traditional manufacturers with its nascent technology was challenging. The company wanted to develop a whitepaper that would help build credibility for its offerings.
Understanding the hesitancy of manufacturers to use recycled and still-unfamiliar materials, the company wanted a whitepaper that could serve as an educational tool at tradeshows as well as an ongoing lead-generation tool on its Web site.
JER Envirotech turned to online marketing firm PlusROI, which helped create the edu-focused whitepaper for $4,000.
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