Social Media Users Profiled
Published on August 14, 2009
Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?
Social media users are likely to use more than one platform, some at a higher rate than others, according to a new analysis from BIGresearch.
Social-Media Use
For example, 60.2% of MySpace Users (those who regularly use the application) regularly use Facebook as well; on the other hand, just 24% of Facebook users also use MySpace.
Demographics
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Comments
Thank you for sharing this great insight! Is this data mainly U.S. or Global?
The Guardian (UK) is reporting the MEDIAN age is MySpace 26, Twitter 31, Facebook 33, LinkedIn 39 as of Nov 3. They also report 10% of Twitter users account for 90% of the tweets. They did not say if they eliminated re-tweets.
Whether you use average or median, however, these two reports show an interesting use of these online tools.