Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%), and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively), according to a newly released survey conducted by BIGresearch in collaboration with the Retail Advertising and Marketing Association (RAMA). Additionally, 15.3% maintain their own blog.
The survey looked at moms’ shopping patterns, media usage, and responses to different types of promotions and advertising. Of the 4,206 mothers polled, 62.2% work outside the home, 17.7% are homemakers and the remainder are either retired (1.9%), disabled (1.3%), unemployed (4.1%), or in school (5.7%).
One of the most important findings of the study is that mothers, compared with adults 18 and older, are more likely to regularly or occasionally use social networking sites like Twitter, MySpace, and Facebook:
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