Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Newspaper Sites Attract 38% of Internet Users

November 6, 2009

Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA).

Web newspaper readers generated more than 3.5 billion pageviews during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions, the study found. *

Consumers value print newspapers

Other NAA-sponsored research, released in September, indicates that consumers find substantial value in newspaper print products, with newspaper companies able to command higher newsstand and home-delivery prices for print editions, NAA said.

NAA's 2009 Circulation, Facts, Figures and Logic report* found higher levels of subscribers retaining subscriptions, with subscriber "churn" falling dramatically to 31.8% in 2008, compared with 54.5% in 2000.

In addition, 32% of newspapers priced their daily edition at 75 cents at the end of 2008 (vs. just 2% in 2006), while the average seven-day, home-delivery weekday rate rose 8.6% at the same time newspapers are increasing retention, according to the study.

New business models boost print revenue

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!