As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a recent study by Synovate.

In addition, Americans are re-evaluating even the smallest of decisions to ensure they get as much value from their purchases as possible, Synovate found.

Resetting Priorities

One in four Americans (25%) say they are glad for the economic crisis, in that it has helped them recognize their priorities. Some 52% of Americans have permanently changed their attitudes to the importance of saving money, while 42% are looking forward to spending freely again. However, 59% of Americans say they will do their best to not revert to pre-recession spending levels.

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