Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Americans Altering Attitudes About Money

November 10, 2009

As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a recent study by Synovate.

In addition, Americans are re-evaluating even the smallest of decisions to ensure they get as much value from their purchases as possible, Synovate found.

Resetting Priorities

One in four Americans (25%) say they are glad for the economic crisis, in that it has helped them recognize their priorities. Some 52% of Americans have permanently changed their attitudes to the importance of saving money, while 42% are looking forward to spending freely again. However, 59% of Americans say they will do their best to not revert to pre-recession spending levels.

Below, additional findings from the study.

Paying With Cash

More than half (55%) of Americans say they are using cash less for making payments, possibly because they have less to spend in a tight economy. Similarly, 48% say they're writing checks less, and 34% say they are using debit cards less.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by Ed Alexander Wed Nov 11, 2009 via web

    Interesting consumer habits study. It would also be interesting to conduct the same survey with a population of corporate executives and ask them about corporate purchasing decisions.

  • by Eric Wed Nov 11, 2009 via web

    Attitudes about saving are *permanently* changed?? We'll see about that.

  • by Eric Wed Nov 11, 2009 via web

    In fact, the reason given by most for postponing a purchase or not making it was lack of cash, not a newfound desire to scale down and/or save.

  • by Elizabeth Thu Nov 12, 2009 via web

    Yes, but not enough cash could also indicate they weren't going to put it on their cards...

  • by Jane S. Tue Nov 17, 2009 via web

    I would argue that when consumers are asked about savings - they may answer how they really want to behave, but may not actually behave that way - esp. when it comes to saving.
    Good research for insights nonetheless...

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!