Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or home repairs, or minor health-related expenses, according to a TNS Global survey.
Capacity for Risk
To measure capacity for risk-bearing, the survey queried consumers' ability to generate sufficient funds for a major car repair in one month.
Approximately 46% of American consumers reported they would not be able to generate $2,000 in 30 days from savings, borrowing, friends, or family. Similarly, 49% of UK residents and 27% of Canadian residents said they would not be able to generate sufficient funds.
Take the first step (it's free).
You may also like:
- Marketing Beyond Millennials: Connecting With Generation Z
- Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic]
- The Home Is at the Heart of Commerce Marketing [Infographic]
- How Concerned Are Consumers About Online Privacy?
- Neuroscience and Marketing Storytelling: Context Is Everything [Video]