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Small Business Marketing in 2010: A Forecast

December 16, 2009

Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more on online video, an increase of 75% over last year's plans; 25% say they will commit more resources to social media; and 21% say the same for mobile advertising.

Below, additional findings from Ad-ology's Small Business Marketing Forecast.

Business Outlook Improving

Well over half of small business owners (57%) say sales in 2009 were equal to or higher than sales in 2008, down from 60% who said the same last year. Looking ahead to 2010, 86% expect sales to be equal to or higher than 2009 figures, up from 83% last year.

Concerns about the economy have eased since last year: 22% say they are fearful about the economy, compared with 25% last year; 48% say they are concerned about the economy, compared with 58% last year; 17% say they are "cautiously optimistic."

Online Marketing

Nearly one-half of small businesses (46%) say they do not have an active company website. Of those with active sites, the primary functions are to inform customers about products/services, provide general information, and offer special promotions.

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  • by chris marentis Thu Dec 17, 2009 via web

    Interesting small businesses want to do more social sites but not the content to make them interesting. Without blogging, videos, podcasts and other forms of content creation they will never get traction.

    Seems like a knowledge gap.

  • by Michael lepinay Thu Dec 17, 2009 via web

    I think the main problem is that to efficiently monetize social media, small businesses will literally have to create an entire "department" for it. The social media landscape changes to quickly, that it makes it near impossible for anyone in a company to do this as a side job.

  • by Michael lepinay Thu Dec 17, 2009 via web

    edit: so quickly*

  • by Ben Molfetta Thu Dec 17, 2009 via web

    Small businesses can/should outsource the execution of on-going social media activities. We work with an organization that provides these services on a monthly fee basis, and the offering is affordable for most small businesses.

  • by Carol Novello Wed Jan 13, 2010 via web

    Ben - what's the name of the organization you use that provides services to manage your ongoing social media activities? How much do they charge?

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