2009 TV Revenues Down 22%

The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey. The significant drop also begins a leveling-off of television industry revenues to the mid-$10 billion level––not seen since the mid-1990s––through at least 2013, the firm forecast in its Investing In Television Market Report.

Below, additional findings and forecasts from BIA/Kelsey.

Online Channels Boost Ad Revenue Forecast

Television industry revenue for 2010 is forecast to increase slightly to $16.1 billion, of which $130 million in additional revenues will come from online advertising.

In 2009, online advertising generated $518 million in industry revenue, up 12% from $463 million in 2008.

Continuous annual double-digit revenue growth from online channels, such as Internet and mobile, is forecast through 2013, when online ad revenue for the industry should surpass the $1 billion mark.

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