Business Leaders Value Sales, Marketing Data Most

Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey by the Economist Intelligence Unit.

Although the benefits of having real-time information to drive decision-making are clear, data hoarding and working in silos still present difficult challenges for many firms.

Lack of collaboration among business units or departments is cited by more than one-half of business leaders (51%) as their biggest challenge, followed by inadequate tools for gathering, integrating or analyzing operational information (39%), and inconsistent reporting of information among business units, geographies or functions (36%).

Sales and Marketing Data Most Valued

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