Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.
Sentiment toward the iPad improved and stabilized after Apple's official announcement:
- Two hours prior: At least 50% of tweets expressed positive sentiment toward the iPad.
- Two hours after: 71% of tweets expressed were positive, with extremely negative sentiment disappearing to a negligible 1%.
- Four days after: 69% of tweets were still positive for the iPad.
Among positive tweets, the three issues most commonly discussed were iPad applications (48%), followed by its comparison to the iPhone (38%), and screen quality (8%).
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