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Social Media Top Online Priority in 2010

February 9, 2010

Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design.

Another 23.0% of companies plan to give social media the same priority as last year, the study found.

Among other online priorities, Web analytics is second, with 60.5% of companies planning to give it more priority this year, closely followed by user experience (59.5%), and rich media (49.5%).

Mobile is lower on companies' lists of priorities: 41.6% cite mobile as a high-priority initiative, and 30.7% plan to give it the same priority as last year.

Below, other findings from ISITE Design's Web Strategy Report, which explores how organizations are planning for the Web in 2010.

Recessionary Interactive Budgets

Most companies (78.1%) say their full-time interactive staff budgets will remain flat in 2010 (vs. 2009 levels), while 31.3% plan to increase the use of outside contractors or agencies.

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