The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study from the University of Massachusetts at Dartmouth.
Three of the top 5 largest corporations—Wal-Mart, Chevron, and General Electric—have active public-facing blogs, while four of the top 5—Wal-Mart, Chevron, ConocoPhillips and General Electric—consistently send tweets on their Twitter accounts.
Below, other findings from The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America's Largest Companies.
Blogs by Industry
Among the Fortune 500, the 108 companies that maintain blogs come from a cross-section of industries:
Below, a partial list showing those industries with the greatest blog presence and representative sample of companies within the industry:
- Computer Software, Peripherals, and Office Equipment companies have the most blogs (11), and include companies such as Hewlett-Packard, Dell, Microsoft, Apple, Oracle, and Xerox.
- Specialty Retail companies have seven blogs; they include Home Depot, Best Buy, Toys "R" Us, and BJ's Wholesale.
- Telecommunications companies have six blogs; they include AT&T, Verizon, Sprint, and Comcast.
Food Production, Services, and Drug Stores companies have six blogs; they include Safeway, McDonald's, Tyson, General Mills, Whole Foods Market, and Hershey.
Rank continues to influence the adoption of blogging among the Fortune 500: The top 100 companies on the list account for 39% of the Fortune 500 blogs, whereas those ranked 101-200 make up 19%.
High Level of Blog Interaction