Marketing Execs Dish on Budgets, Social Media, and Favorite Gurus, Brands, Publications

Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

Below, other findings from the Third Annual Survey of Top Marketing Trends among senior marketing executives.

Among those using social media, large companies (2,000+ employees) are more likely than smaller companies (fewer than 2,000 employees) to have a presence on Twitter (47% vs. 31%), Facebook (63% vs. 39%), YouTube (35% vs. 16%), and MySpace (13% vs. 3%); smaller companies, however, are more likely to have a presence on LinkedIn (47% vs. 36%).

Regarding personal use of social media, LinkedIn and Facebook are the sites most popular among all executives. However, marketing executives at smaller companies (15%) are significantly more likely to have a personal blog than those at larger companies (6%).

Meanwhile, some marketers are beginning to tire of social media-related buzzwords, including social media itself (29.1%), Twitter (14.8%), and social networking (7.5%)—the top 3 buzzwords marketing executives are most tired of this year.

2010: Business Prospects and Marketing Budgets

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