Nearly two-thirds (63%) of businesses that publish a blog say first-time visitors account for more than 80% of the traffic to their blogs, according to a survey from Compendium.
Although most business blogs tend to have a small, core group of
loyal readers, the study reveals just how small those groups are, relatively speaking; the overwhelming majority of traffic to most business blogs consists of first-time visitors.
Below, other findings from The Corporate Blogging and Social Media Trends Survey, which polled 266 companies about blogging traffic, visitor trends, and Twitter use.
First-time visitors come from two major sources: referring sites and search engines. Among B2C companies surveyed, nearly one-half (49%) say natural search refers 41% or more of the traffic to their blogs.
In addition, nearly three-quarters (72%) of B2C companies say first-time visitors account for more than 80% of the traffic to their blogs.