Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% more content than men during the month, according to Myxer.
On average, women downloaded nine pieces of mobile content*on the Myxer platform in April, compared with 7.5 pieces downloaded by men.**
The gender mix of new users to Myxer also skews toward women: 59.4% of new users consuming content in April were women, up 2.4 percentage points from 57.0% a year earlier.
Below, other findings from Myxer's Boombox Report, Girl Power, which examines visits to and downloads of Myxer's mobile entertainment content in April 2010.
Blackberry is more popular among female new users: Women were more likely than men to use a Blackberry phone (49% vs. 43%) on the Myxer platform in April—and three times more likely to use a Blackberry than an Apple iPhone (16%).
By contrast, men were more likely than women to use Android devices (23% vs. 18%).
Nevertheless, women are more engaged in downloading mobile content on both the iPhone and Android devices:
- Male Android users downloaded on average of 6.0 pieces of content on the Myxer platform in April, whereas female Android users downloaded 7.6 pieces—21% more content.
- Female iPhone users downloaded 6% more content than male iPhone users during the period (3.0 vs. 2.8 pieces).