Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Women Download More Mobile Content

May 11, 2010

Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% more content than men during the month, according to Myxer.

On average, women downloaded nine pieces of mobile content*on the Myxer platform in April, compared with 7.5 pieces downloaded by men.**

The gender mix of new users to Myxer also skews toward women: 59.4% of new users consuming content in April were women, up 2.4 percentage points from 57.0% a year earlier.

Below, other findings from Myxer's Boombox Report, Girl Power, which examines visits to and downloads of Myxer's mobile entertainment content in April 2010.

Blackberry is more popular among female new users: Women were more likely than men to use a Blackberry phone (49% vs. 43%) on the Myxer platform in April—and three times more likely to use a Blackberry than an Apple iPhone (16%).

By contrast, men were more likely than women to use Android devices (23% vs. 18%).

Nevertheless, women are more engaged in downloading mobile content on both the iPhone and Android devices:

  • Male Android users downloaded on average of 6.0 pieces of content on the Myxer platform in April, whereas female Android users downloaded 7.6 pieces—21% more content.
  • Female iPhone users downloaded 6% more content than male iPhone users during the period (3.0 vs. 2.8 pieces).

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!