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Women Eager to Receive Mobile Coupons

May 18, 2010

Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special offers; moreover, 68% of such women say they are interested in receiving discounts via their mobile phone, according to a survey from miBuys Ltd.

Although today's mobile coupon offers are dominated by location-based dining offers, respondents indicate a clear preference for mobile coupons relating to retail goods and services (53%)— over  three times more than for dining-related offers (16%).

Below, other findings from the study What Women Want by MiBuys Ltd.

Mobile phones play a central role in the lives of women who use mobile devices:

  • 93% say they would be lost without their mobile phone.
  • 94% browse the mobile Web at home and roughly two-thirds access it while in transit (trains, cars, buses).
  • 84% access the mobile Web nearly every day.
  • 70% expect their mobile Web use to increase in the future.

Taking Action on Mobile Ads

Most surveyed women (84%) say they have noticed advertisements while browsing the Web with their mobile device, whereas 11% say they have not seen mobile ads and 5% say they are not sure whether they have.

Fewer women have taken action: 57% of women say they have clicked on a mobile banner or text ad, 28% say they have not, and 15% say they are not sure:

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