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Social Media a Top Lead-Gen Channel for Tech Marketers

May 20, 2010

Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for lead generation in 2010 and beyond, according to a Unisfair survey slated for release in late May.

In addition, 39% of surveyed tech marketers cite virtual events as one of the top emerging channels for lead generation in 2010 and beyond, and 34% cite mobile channels.

Among this year's other marketing priorities are brand awareness (cited by 17%) and customer retention (16%).

Below, other findings from The Future of Tech Marketing, which surveyed 500 high-tech marketing professionals on their marketing priorities for 2010 and beyond.

Lead-Generation Spending

Most tech marketers plan to increase investments in websites (69%) and email campaigns (63%) in 2010, followed by physical conferences and tradeshows (40%), online advertising (38%), and paid search (33%).

Some 25% also plan to increase spending on virtual business events.

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