With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 were up 10% from levels recorded a week earlier, and up 64% from a month earlier, according to Experian Hitwise.
Top Search Terms
Many World Cup searches in the US referenced game schedules, which ranked No. 5 in the week ended May 29. The keyword "schedule" was included in 68 different queries among World-Cup-related searches.