Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety of mobile technologies, according to a survey from Edison Research/Arbitron Internet.
Such frequent users, which number 39 million in 2010 (up from 18 million a year earlier), are also avid consumers of on-demand media, such as timeshifted TV, podcasting, and online video, but they still watch less television than other adults, the study found.
Below, other findings from the 18th Edison Research/Arbitron Internet and Multimedia Research Study.
Frequent social networkers now constitute 30% of all social network users, up from 18% in 2009; they are predominantly female (57%) and much more likely to be young: 66% are age 34 or younger.
Frequent Social Networkers
Frequent social networkers tend to be more active on social sites and to follow brands and access social sites via mobile devices:
- 72% say they post online content and status updates when they visit social sites, compared with 55% of all social network users.
- 25% say they follow brands or companies, compared with 16% of all social network users.
- 50% say they access social sites/services via mobile phone, compared with 32% of all social network users.
Among frequent social networkers, 87% say they visit Facebook several times a day, 54% visit MySpace, 19% visit Twitter, and 17% visit LinkedIn.