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Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.

Gaming consoles and cars received the highest scores on the Ipsos Loyalty Satisfaction Index, 8.31 and 8.30, respectively. But consumers were relatively unsatisfied with their mobile telephone providers (7.51) and software operating systems (7.51).

Across the industries studied, businesses that rely on face-to-face service tended to outperform technology-driven sectors. For example, banks came in third (8.09) in the study.

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