Twitter Ruled by Personal Voices, Not Brands'
Published on July 30, 2010
Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% are by marketers, according to a study by 360i.
Brands are moreover rarely a topic of conversation: Only 12% of consumer tweets mention one.
When brands are mentioned, consumers are most likely to talk about social networking sites (22% of mentions) or an entertainment (17%) or tech brand (17%).
The top brands mentioned on Twitter are Twitter itself, followed by Apple products and brands, Google, YouTube, and Microsoft:
→ end article preview
Read the Full Article
Membership is required to access this how-to marketing article ... don't worry though, it's FREE!
Comments
Great info on brand engagement. I've been blogging about "Making Twitter Work" (at www.blog.brandsproutmarketing.com) and I agree, there is a real opportunity for brands to connect with customers via Twitter.
The key is to put down the megaphone, and listen first. Then companies can respond and comment in a personal, meaningful way.