Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants (an independent subsidiary of Xerox).
Organizations now rely on a wide range of tools to communicate with their employees, but most surveyed business communicators cite email (83%) and their intranets (75%) as the ones used most frequently.
One-third (33%) of business communicators say they use social media occasionally to communicate with their employees, and 12% use it frequently.
Below, other findings from the second annual Employee Engagement Survey of nearly 900 communications professionals.
Facebook is the most popular social media tool: 45% of business communicators say they use it now and 17% plan to use it in the future. Twitter is second: 44% now use it and 18% say they plan to in the future.
Fewer organizations (38%) use blogs to communicate with their employees, but 29% plan to do so in the future.