The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy, according to a survey from Pew Research.
Moreover, the number of adults who conduct research online about products on any given day has climbed to 21%, up from 15% in September 2007. Since February 2004, the number of adults conducting research on any given day has more than doubled, up from 9%.
Among surveyed Internet users, 78% say they at least occasionally conduct product research and 32% report having posted online product comments.
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