Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne.
In contrast, 54% of top-performing sales professionals in the UK say social media is important to their sales efforts, as do seven out of ten sales professionals in the emerging economies of Brazil (70%) and China (71%).
Below, other findings from the study titled Selling in the 21st Century by OgilvyOne, based on a four-country survey of 1,000 salespeople.
Key Social Media Channels
Salespeople in the US are using Facebook (25%) and LinkedIn (20%) most often for selling, followed by Twitter (8%).
Interestingly, only 3% of US salespeople use personal blogs in the selling process, compared with 38% of those in China.