Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.
Social media spending is expected to account for 9.8% of marketing budgets over the next 12 months, up from the current 5.6%. Moreover, in the next five years, social spending is projected to climb to 18.1% of total marketing budgets.
Services companies are projecting the greatest increases in social spending over the next 12 months:
- B2B services companies are expected to increase their social spending to 12.2% of total budgets, from 6.9%.
- B2C services companies are increasing spending to 11.8% of budgets, from 8.8%.
Take the first step (it's free).
You may also like:
- Before Implementing an Employee Advocacy Program, Do These Three Things
- Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]
- How the Fastest-Growing US Companies Are Using Social Media
- Seven Social Media Content Trends for 2020 and Beyond [Infographic]
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences