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Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?

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When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, while men favored Jennifer Aniston and Megan Fox, according to a new survey from Air New Zealand.

In conjunction with its recent launch of the Skycouch class, which features couch-like seating, Air New Zealand polled adults in the US and UK to determine which male and female celebs are most worthy of the new cuddle class.

Among US women who would like to cuddle a male celeb on a Skycouch, the following celebs are the most popular: 

  • Johnny Depp: 38%
  • George Clooney: 36%
  • Brad Pitt: 30%
  • Will Smith: 24%
  • Jake Gyllenhaal: 21%
  • Ashton Kutcher: 21%
  • Barack Obama: 15%
  • Bill Clinton: 12%

Interestingly, more men would like to spend time with Brad Pitt (35%), Barack Obama (27%), and Bill Clinton (21%) on a Skycouch. 

Meanwhile, among younger women (age 18-24) Jake Gyllenhaal (49%) and Johhny Depp (47%) surge to the top; for older women (age 55+), George Clooney (43%) is a classic favorite.


Among US men who would like to cuddle a female celeb on a Skycouch, the following celebs are the most popular: 

  • Jennifer Aniston: 47%
  • Megan Fox: 37%
  • Angelina Jolie: 32%
  • Sarah Palin: 26%
  • Kim Kardashian: 26%
  • Mila Kunis: 26%
  • Beyoncé: 26%
  • Tina Fey: 24%

Among younger men (age 18-24), Mila Kunis (56%) is most popular, followed by Megan Fox (51%), but men age 45-54 are smitten with Jennifer Aniston (50%).   


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Among UK women, Orlando Bloom (31%) is the favored cuddle companion, followed by Gerard Butler (27%), Hugh Grant (23%), and Jude Law (21%). More UK women prefer Prince Harry (18%) than future King Prince William (14%).

Among UK men, nearly one-half (44%) would choose Catherine Zeta-Jones as their companion, followed by Kate Winslet (33%), Keira Knightley (32%), and Emma Watson (30%).

About the data: Findings are from a survey of 1,036 US and UK adults, conducted by YouGov for Air New Zealand, September 24-29, 2011.


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  • by Steve Bieber Fri Oct 21, 2011 via web

    Is this where Marketing Prof's is headed—celebrity brain candy?
    I'm not paying for this. Not for long anyway.

  • by Vahe, MarketingProfs Fri Oct 21, 2011 via web

    Hi, Steve.

    Just FYI: This item isn't paid content; it's freely available to everyone. (And we thought the article would be a nice diversion for a Friday. Most people find a little candy to be enjoyable every now and then, after all.)

  • by Meredith Fri Oct 21, 2011 via web

    A little brain cnady is kind of a relief. At least it is for me.
    Thanks for the sweets.
    Meredith Blevins

  • by Meredith Fri Oct 21, 2011 via web

    And I have progressed to spelling backwards, it appears.

  • by D. Pemberton Fri Oct 21, 2011 via web

    Ha! I was wondering if somebody was going to gripe about the celeb thing. But the thing is, in addition to a little fun brain fluff, this demonstrates a pretty clever tie-in with the SkyCouch launch.

    Thanks for posting!

  • by Ann Handley Fri Oct 21, 2011 via web

    @D Pemberton - So true. Great example of research as content marketing. Fluffy? Yes. But also fun.

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