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Blogs Top List of Social Media Investments for 2012

January 26, 2012

Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness.

Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter and LinkedIn) in 2012, expanding their reach into multiple social marketing channels, the research finds.

Among other social media investment priorities, the management and monitoring of social media is becoming more critical: 50% of brands plan to improve social media management processes and tools in 2012, while 45% plan to focus on monitoring social channels. 

Below, other findings from the report titled "The State of Social Media Marketing," based on a survey of 320 marketers, of which 50% are from B2B companies, by Awareness, Inc.

Growth of Blogs, YouTube, and LinkedIn in 2012

The big three social media platforms, Facebook, Twitter, and LinkedIn, were the most widely used in 2011, followed by YouTube, and publishing a blog. Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%).

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  • by Bryn Adler Thu Jan 26, 2012 via web

    Incredibly interesting that only 38% believe lead generation is an important social marketing ROI factor; most of the heavy content marketing pushers believe that this is the #1 goal.

    I guess we'll see what's to come in 2012!

  • by Amy Xiong Thu Jan 26, 2012 via web

    I wonder what other social media will be created in 2012 and how Facebook will evolve even more so. I'm looking forward to the changes.

    I'm surprised more companies aren't planning on using slideshare. I'm seeing it used more and more in blogs/articles.

    We just starting using it as well:

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