Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness.
Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter and LinkedIn) in 2012, expanding their reach into multiple social marketing channels, the research finds.
Among other social media investment priorities, the management and monitoring of social media is becoming more critical: 50% of brands plan to improve social media management processes and tools in 2012, while 45% plan to focus on monitoring social channels.
Below, other findings from the report titled "The State of Social Media Marketing," based on a survey of 320 marketers, of which 50% are from B2B companies, by Awareness, Inc.
Growth of Blogs, YouTube, and LinkedIn in 2012
The big three social media platforms, Facebook, Twitter, and LinkedIn, were the most widely used in 2011, followed by YouTube, and publishing a blog. Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%).