Facebook, in other words, is not the norm, Netpop found.
For example, Facebook's penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).
By contrast, YouTube's penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).
The use of Wikipedia and Twitter is also higher among younger, socially networked adults:
- 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
- 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.
Below, additional findings from the report titled "Social Media Madness," by Netpop Research.
Younger Users Have Larger Networks of Friends