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Age, Not Gender, Drives Most Social Media Use

April 23, 2012
  |  25,316 views

Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.

Facebook, in other words, is not the norm, Netpop found.

For example, Facebook's penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).

By contrast, YouTube's penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).


The use of Wikipedia and Twitter is also higher among younger, socially networked adults:

  • 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
  • 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.

Below, additional findings from the report titled "Social Media Madness," by Netpop Research.

Younger Users Have Larger Networks of Friends


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