Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics.

Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%).

Overall, moms are more active than other women with Facebook:

  • Moms are 16% more likely than other women to visit Facebook daily (85% vs. 73%).
  • Moms are 26% more likely than other women to say their Facebook account is important (68% vs. 54%). 
  • Moms are 38% more likely than other women to purchase from those brands they "like" on Facebook (44% vs. 32%). 

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