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B2B Social Marketing Growing, LinkedIn Top Channel

May 24, 2012
  |  6,864 views

Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of B2B marketers are fully engaged with social marketing.

Among surveyed B2B marketers, Facebook (20%) is ranked as the second most important social channel, followed by blogs (19%), Twitter (16%), and YouTube (8%).

Newer on the social scene, Google+ (1%) is ranked as the least important social channel by B2B marketing professionals.


Below, other findings from the report titled "B2B Social Media Marketing: A Surge in Adoption" issued by BtoB Online. 

Asked which channels they use most often, B2B marketers cite the "big three" social sites first: LinkedIn (83%), Twitter (80%), and Facebook (79%); YouTube and blogging round out the top 5 channels, at 60% and 50%, respectively.

B2B social media use has grown over the past two years 


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  • by Kristie McDonald Thu May 31, 2012 via web

    This doesn't surprise me at all. Linkedin is like going to a work-related seminar or networking group and Facebook is like going to the coffee house or a party - where would we expect to get into more business related discussions?

    Good to see the stats are support that logic!

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