Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of B2B marketers are fully engaged with social marketing.
Among surveyed B2B marketers, Facebook (20%) is ranked as the second most important social channel, followed by blogs (19%), Twitter (16%), and YouTube (8%).
Newer on the social scene, Google+ (1%) is ranked as the least important social channel by B2B marketing professionals.
Below, other findings from the report titled "B2B Social Media Marketing: A Surge in Adoption" issued by BtoB Online.
Asked which channels they use most often, B2B marketers cite the "big three" social sites first: LinkedIn (83%), Twitter (80%), and Facebook (79%); YouTube and blogging round out the top 5 channels, at 60% and 50%, respectively.
B2B social media use has grown over the past two years