Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes, according to a report by Forrester Research and Silverpop.

Some 39% of senior marketers surveyed expect the number of automated campaigns to stay the same, and only 2% expect levels to decline.

There are skeptics, however: 14% of senior marketers say marketing automation will likely have no impact on process efficiency in 2012.

Below, additional findings from Automation: Redefining Marketing's Game Plan, a report conducted by Forrester for Silverpop.

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