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Laptops, TVs Most Popular Tech Products for College

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Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life, according to a survey from Newegg and Wakefield Research.

Also, though college tech needs are shifting overall—toward products that provide mobility and convenience—the tech items viewed as most essential to college life are still the basics: laptops and printers.

Among the college students surveyed, 92% cite a laptop as a necessity for college, 66% cite a printer, 46% cite speakers or headphones, and 44% cite a smartphone.

In addition, some 40% of college students cite up-to-date software as a college necessity.


Below, additional findings from the Newegg report, based on a survey of 502 college students (age 18-24), conducted by Wakefield Research.

Interestingly, 36% of college students who started school with a laptop admit they were not completely happy with the device throughout the academic year.

Tablets

More than one in four (25%) college students say tablets will help their grades while at college.

Most college students can identify at least one way they would use a tablet for class; using the device for research ranks first (61%), followed by reading textbooks (60%).

Essentials of a Fun Dorm Room

One-half (50%) of college students say a big TV is essential for the "fun" freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college: 

Despite the tech options available to students, nothing beats access to food and cold drinks: 55% cite a mini-fridge as essential to a fun freshman dorm room.

Maintaining ties with family and friends back home is also important for students, particularly for first-time freshmen. However, most (73%) don't plan to use a landline connection while at college.

In addition, the findings show that buying tech devices and software programs for college should be a joint purchasing decision between students and parents.

One in three students own an item purchased by a parent that they don’t like or use, with 36% citing their laptop as that item.

Clearly, students want to provide input when buying tech items: 53% say they don't trust their parents to select the right printer, and 70% want to select their own software programs.

About the data: The Newegg survey was conducted by Wakefield Research among 502 currently enrolled undergraduate college students in the US, age 18-24 via email invite and an online survey, May 16- 24, 2012.

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  • by Rishi Fri Aug 3, 2012 via web

    It's surprising to see students list televisions as one of their most wanted dorm room items. With the high price of cable and rise in streaming services like Netflix, I would still like to believe most students, while they state they would like to get a television, would still be streaming off their laptop - whether legally or not.

    Here are 3 tips every back to school e-marketer should follow:
    1. Encourage "deal sharing" - get them to "share their online shopping cart" through Facebook and Twitter, and once they do, give them a further discount to apply to their purchase. By doing so, you advertise to their 500+ friends, showing them that the customer TRUSTS your website and demonstrates a high intent to purchase from your website.
    2. For PPC advertising (Facebook ads, Google, etc.), develop product-specific ad messages like "VAIO Laptop - $249" rather than use general messages like "Back to School Discounts!"
    3. Consider using a loss leader strategy to initially acquire the customer. Then use their email address to add them to your newsletter and send them weekly deals.

    Get access to all our marketing cheat sheets including "Back to School Campaign Planning" at http://mdv.to/NmISj3

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