Real-World Education for Modern Marketers

Join Over 615,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Consumers More Willing to Share Info With Retailers Than Social Networks

  |  11,070 views

Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

Some 55% of surveyed consumers say they are "mostly willing" to share information with retailers in order to get a better shopping experience, and 57% say they are "somewhat willing" to do so.

More than two in five consumers say they are willing to share information in order to expedite their shopping experience (44%), or have a more personalized shopping experience (43%).

Below, additional findings from a survey of 1,000 US consumers, conducted by the e-tailing group and MyBuys.


By contrast, consumers are less comfortable sharing personal information with social channels: 57% say they are "much more concerned" or "somewhat more concerned" about sharing the same data via social networks:

Preferences for Sharing Information

Asked which type of shopping preferences they would be most likely to share with a retailer, consumers cited the following top 3:

  1. Types of offers they prefer: 63%
  2. Names of brands they buy: 61%
  3. Products they purchase: 60%

Mobile

Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device:

About the data: Findings are based on an online poll of 1,000 consumers, conducted jointly by the e-tailing group and MyBuys, Inc. in the second quarter of 2012.


Join over 615,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!