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Consumers More Willing to Share Info With Retailers Than Social Networks

August 6, 2012

Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

Some 55% of surveyed consumers say they are "mostly willing" to share information with retailers in order to get a better shopping experience, and 57% say they are "somewhat willing" to do so.

More than two in five consumers say they are willing to share information in order to expedite their shopping experience (44%), or have a more personalized shopping experience (43%).

Below, additional findings from a survey of 1,000 US consumers, conducted by the e-tailing group and MyBuys.

By contrast, consumers are less comfortable sharing personal information with social channels: 57% say they are "much more concerned" or "somewhat more concerned" about sharing the same data via social networks:

Preferences for Sharing Information

Asked which type of shopping preferences they would be most likely to share with a retailer, consumers cited the following top 3:

  1. Types of offers they prefer: 63%
  2. Names of brands they buy: 61%
  3. Products they purchase: 60%

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