Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according to a survey from Constant Contact.
Below, findings from Constant Contact's Spring 2012 Small Business Pulse Survey.
Asked which marketing activities they find to be effective for their organization, surveyed small business owners cite the following:
- Email marketing: 83%
- Website marketing: 71%
- In-person interactions: 68%
- Social media marketing: 49%
Social media is less effective for small B2Bs than B2Cs (38% vs. 55%).
Among those tactics (above) viewed as effective overall, small business owners were also asked to cite the most effective marketing channel.
In-person interactions ranked high for all small businesses, but highest for B2Bs:
- 59% of small B2Bs cite in-person interactions as their most effective tactic, followed by websites (20%) and email marketing (17%).
- 40% of small B2Cs cite in-person interactions as their most effective tactic, followed by websites (33%) and email marketing (21%).