Facebook overtook Yahoo as the second most popular website for online video viewing in July 2012, attracting some 53.0 million unique viewers during the month, compared with 48.7 million for Yahoo, according to data from the comScore Video Metrix service.
Yahoo users, however, watched more videos during the month, and spent more time doing so:
- Yahoo users watched 625.1 million videos in July, compared with 327.8 million for Facebook users.
- Yahoo users consumed an average of 70.4 minutes of video content during the month, compared with 21.7 minutes for Facebook users.
Even so, Google Sites, driven primarily by video viewing at YouTube, maintained a comfortable first-place lead in July, attracting 157.0 million unique viewers. Google Sites also had the highest average engagement among the Top 10 properties.
In total, more than 184 million US Internet users watched nearly 36.9 billion video content views during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL with 665 million.
Top 10 Online Video Ad Properties by Video Ads Viewed
Among some 9.6 billion video ads in July, Google Sites generated the highest number of video ad impressions at more than 1.5 billion, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1.0 billion, and TubeMogul Video Ad Platform with 830 million.