Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Back-to-School: The Scoop on Technology, Texting, and Algebra

August 24, 2012

Are laptops a back-to-school necessity for American students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms when students reach high school, 25% say it's OK for laptops to be used in middle school, and 18% say laptops should be allowed in class when students reach elementary school.

Similarly, 17% of Americans are OK if kids use tablets in elementary school, 20% say kids should wait until middle school to use tablets, and 31% say high school is the right setting to introduce tablets in the classroom. Some 13% say it's not appropriate for tablets to be used in class.

Below, other findings from SodaHead.


Most (41%) Americans say smartphones should be allowed in school, as long as they are turned off. Even so, 28% say smartphones should be banned altogether.

Opinions on texting are slightly more pronounced: Only 18% of Americans say texting in school is OK, whereas 53% say texting should not be allowed. Some 29% say texting should only be allowed in cases of emergency.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Rishi Fri Aug 24, 2012 via web

    Interesting data on cell phone "approval" rates in classrooms. Marketers need to realize that students do more than just texting on their smart phones when they are in class. A lot of college-oriented brands can take advantage of this. If your brand targets college students, imagine how effective it will be when you run an SMS campaign that targets students when they are in a lecture: E.g: "$20 jeans". The open rate is likely to be higher since there are fewer distractions (other than the 'boring' lecture of course). For more mobile cheat sheets including "10 Tips for Mobile Usability", check out or tips and tricks at

  • by Quinn Mon Aug 27, 2012 via web

    I wouldn’t want to be the marketer whom the public discovers is sending students marketing text messages during class. I would also think that the open rate would be poor during class as opposed to outside of class.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!