Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.

Among B2B marketers surveyed, LinkedIn and Facebook are the social sites most successful at generating revenue opportunities:

  • 44% have generated leads via LinkedIn, and 23% have won sales via the platform.
  • 39% have generated leads via Facebook, and 19% have won sales.
  • 30% have generated leads via Twitter, and 14% have won sales.

By contrast, B2C marketers are winning more leads and sales via Facebook and Twitter:

  • 67% say they have generated leads via Facebook, and 39% say they've won sales as a result of outreach on the site.
  • 43% say they have generated leads via Twitter, and 19% say they've won sales via the site.

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