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B2Bs and B2Cs Winning Leads, Sales via Social Media

September 20, 2012

Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.

Among B2B marketers surveyed, LinkedIn and Facebook are the social sites most successful at generating revenue opportunities:

  • 44% have generated leads via LinkedIn, and 23% have won sales via the platform.
  • 39% have generated leads via Facebook, and 19% have won sales.
  • 30% have generated leads via Twitter, and 14% have won sales.

By contrast, B2C marketers are winning more leads and sales via Facebook and Twitter:

  • 67% say they have generated leads via Facebook, and 39% say they've won sales as a result of outreach on the site.
  • 43% say they have generated leads via Twitter, and 19% say they've won sales via the site.

Below, additional findings from the 2nd annual Webmarketing123 State of Digital Marketing Survey.

Social Marketing Adoption, Budgets

Contrary to the perception that B2B marketers trail B2C in social marketing activity, fully 63% of B2B marketers describe themselves as "moderately" to "fully" engaged in social marketing, and 25% say they are "very" to "fully" engaged with social outreach.

By contrast, 70% of B2C marketers describe themselves as "moderately" to "fully" engaged, and 40% say they are "very" to "fully" engaged with social media marketing.

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  • by Steve Lubahn Thu Sep 20, 2012 via web

    Great article, our experiences as a marketing firm are similar to what you are showing for both social media and also strong SEO as a key source of lead generation for our clients.

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