High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, according to a study by Hinge Marketing.
High-growth businesses are defined in the study as those growing at least 20% per year over two successive years.
Among the 500 professional services businesses participating in the survey, high-growth firms were found in all professional services sectors; however, some sectors had a higher proportion of high-growth firms than others.
An index was calculated to show how likely a high-growth firm would be associated with a particular industry. A value of 1.0 implies that a firm would have an average chance of finding itself in the high-growth category. Similarly, a value of 0.5 indicates that a firm in that industry would be half as likely to be a high-growth company.
High-growth firms were most likely to be in the technology (1.70), management consulting (1.41), and marketing/communications (1.19) industries:
Below, additional findings from Hinge Marketing's new report titled "Online Marketing for Professional Services Firms, Marketing Communications Edition," based on a survey of 500 professional services companies.
Key Online Tactics Among High-Growth Companies