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Tweets Influence Traffic to Political Donation Sites

October 19, 2012

The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the most tweeted event in US political history, according to a report by Twitter and Compete.

The following chart tracks #Debate tweet volume at 15-minutes intervals from 9:00 pm to 10:30 pm EDT on October 3, 2012:

Below, other findings from Twitter and Compete.

In addition to Twitter's enormous reach, political tweets also appear to drive Web traffic to political donation sites.\

For its part of the study, Compete examined tweets issued from August 1 to September 21, 2012 related to the 2012 US Presidential race.

Overall, Twitter users were 68% more likely to visit a political donation site than other Internet users, Compete found.

Moreover, the likelihood to visit such sites increased when Twitter users were exposed to political tweets from political handles they follow, retweets by users they follow, Promoted Product campaigns by a political handle, or searches on political terms.

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