In addition, the proportion of small businesses that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets, the study found.
Below, additional findings from VerticalResponse.
Among the small businesses surveyed, a plurality (43%) dedicate six or more hours per week to social media marketing, 25% spend 6-10 hours per week, and 7% spend 20+ hours a week on social marketing.
Among CEOs and business owners surveyed (43% of respondents met that criteria), more than one-third (36%) spend 6+ hours on social media marketing, but nearly the same proportion (33%) would rather spend less time doing so.
One reason may be a lack of clear value: Only 36% pay for some type of analytical or scheduling tool for social marketing. Among those 36%, most (57.5%) spend $26+ per month on their tool.