Traditional, face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software.
Among surveyed SMBs, content marketing (83%) is also a big part of the customer acquisition mix, followed by print advertising (77%), public relations (74%), and SEO (73%).
SMBs are using a variety of other digital tactics for customer acquisition efforts as well, such as email (72%), social media (69%), digital advertising (61%), webinars (58%), and PPC (50%).
Moreover, SMBs appear to be "doing it all" with small teams of marketing generalists.
Among those 14 different marketing tactics (in the chart above), 50% of SMBs say they use 13 of the tactics and 70% say they use 8 of them.
Below, additional findings from the study titled "Driving SMB Revenue in a Tough Economy."
Social Marketing Yielding Mixed Results