The MarketingProfs customer service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... [and] we have no further blood to let out," wrote Carlos, who said he was a pork processor and retailer. Could marketing help the industry combat misinformation and unfounded claims about pork?
Here's the note from Carlos, in full:
"I am a pork producer from Mexico. At this moment we are suffering the worst crisis ever in the national pork industry. We need to react immediately because we are coming from a 3 year economic crisis in the pork sector due to record high feedstuff prices, and economic losses, so we have no further blood to bleed out. I think that one of the options we have is 'email marketing' to reinforce pork's image among the public, telling the truth with short and impacting evidence responding to this H1N1 virus uncertainty, and others bugs as cysticercosis, triquinosis, etc, unfounded taboos that lead to a misconception and mis-value of our production. Could you help?"
What would you advise Carlos, and other pork producers, about selling pork in the age of Swine Flu?
See the suggestions of others here. And please weigh in!
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