You're gonna love all the useful tools we've found for you this week: tools for memeing, tools for tracking analytics by phone, tools for funner presentations, tools for better gauging the usefulness of Pinterest, and tools for improving your company culture à la Netflix. We've also culled examples of brands using Twitter's hot new offering, Vine, plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns. Skim for social sleight of hand!
Tapping '90s nostalgia for buzz. A video from Microsoft racked up over 8.6 million views this week for—who'd've guessed?—Internet Explorer. Targeted to Millennials, it relies on childhood memories to position the browser as an old friend that grew up beside them. It's almost a tearjerker... until you remember that sometimes old friends grow apart. (For really good reasons.)
Memeing to be heard. Nothing spreads like a meme. Multimedia "expression platform" Webdoc is relaunching as Urturn, a service that lets users—and marketers—make memes, hassle-free. Create the typical funny-image-with-zany-caption, or add a fresh spin to pop culture videos, album covers, and audio clips. Each creation is instantly embeddable and includes a "Your Turn" button that invites others to create spinoffs. Labels and bands, including One Direction, have already run campaigns with the tool.
Take the first step (it's free).
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