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Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim

by Angela Natividad  |  
February 1, 2013

You're gonna love all the useful tools we've found for you this week: tools for memeing, tools for tracking analytics by phone, tools for funner presentations, tools for better gauging the usefulness of Pinterest, and tools for improving your company culture à la Netflix. We've also culled examples of brands using Twitter's hot new offering, Vine, plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns. Skim for social sleight of hand!

Tapping '90s nostalgia for buzz. A video from Microsoft racked up over 8.6 million views this week for—who'd've guessed?—Internet Explorer. Targeted to Millennials, it relies on childhood memories to position the browser as an old friend that grew up beside them. It's almost a tearjerker... until you remember that sometimes old friends grow apart. (For really good reasons.)

Memeing to be heard. Nothing spreads like a meme. Multimedia "expression platform" Webdoc is relaunching as Urturn, a service that lets users—and marketers—make memes, hassle-free. Create the typical funny-image-with-zany-caption, or add a fresh spin to pop culture videos, album covers, and audio clips. Each creation is instantly embeddable and includes a "Your Turn" button that invites others to create spinoffs. Labels and bands, including One Direction, have already run campaigns with the tool.

Saw it on the Tweetvine. Well, this didn't take long. Just days after Twitter launched Vine, a social platform that lets you create bite-sized, shareable movies that play in a loop, marketers have swarmed around it like bees to pollen. Mashable's collected a bunch of brand-created vids; here's one from Wheat Thins. And, already, we have the Super Bowl of Vine, Vinebowl, where San Francisco and Baltimore football fans are butting heads. As of this writing, SF was in the lead, 50 to 31 (videos, that is). Finally, here's one way a baseball team is using vine:

For punchier presenting. Bored with the standard PowerPoint presentation? So is the rest of the world. Prezi liberates you from the tyranny of boxy slides in favor of dynamic, zoomable aids that are better-organized, funner to explore, and easily shareable. Handy example: this social media 101 presentation.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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