The term "personal brand" gets tossed around a lot, but what does it actually mean?
Your personal brand is how you market yourself. In a matter of speaking, you are the product.
For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver.
A major way you'd pitch yourself to your audience is your personal branding.
Establishing a personal brand requires brainstorming, taking into consideration who you are, how you want to be known, and what your target audience needs.
- Who are you?
- How are you perceived?
- What do you want to achieve?
- Create your brand.
- Create your ecosystem.
- Create your network.
- Create original content.
- Get involved and share.
- Listen and monitor.
Check out the infographic for a breakdown of each step: