The term "personal brand" gets tossed around a lot, but what does it actually mean?

Your personal brand is how you market yourself. In a matter of speaking, you are the product.

For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver.

A major way you'd pitch yourself to your audience is your personal branding.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski