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Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkim

by Angela Natividad  |  
February 15, 2013
  |  2,232 views

This week's #SocialSkim is Vine-rich and Twitter-friendly. Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. You'll learn how best to use Vine for campaigning, how to maximize your content marketing with Pinterest's Secret Boards, and what elements leaders need to create a truly social business. Skim for social transcendence!

Why panic when you can plan? Had a good Valentine's Day? Foursquare launched Dream Date, a subsite that lets users plan the perfect date, from flowers to chocolate to dinner. Its geolocalized data lets you find the perfect hotpots for planning romance. Not the V-Day type? A Dream Hate variant lets you choose what bar to spend the night in.


Guess the Oscar winner. The official poster for the 85th annual Oscars took on a social element when Olly Moss envisioned an Oscar tailored to every film that has won Best Picture. The deliciously playful quality of the image has pushed it viral. Can you guess which film each Oscar represents? We'll give you a hint: the little red-coat Oscar is Schindler's List.


Does your Twitter need a promote-me-up? Publicis Groupe tried attracting more followers to its @PublicisGroupe corporate Twitter page by disseminating this weird video of what people Tweet/talk about at its enormous headquarters. Turn on subtitles to see the "conversations." The video's unexpected fun for the buttoned-up agency, but it would be funner still if @PublicisGroupe's Tweets reflected some of that whimsy.

Tweet to tickle your credit card. Welcome to the Tweconomy. Twitter and AmEx have teamed up to enable AmEx users to buy goods using a special hashtag. To shop on Twitter, sync your American Express card (if compatible) to Twitter. You'll be able to choose select products, like Amazon's Kindle Fire, a Sony Action cam, or the Xbox 360, by Tweeting a certain hashtag. @AmexSync will Tweet back with a confirmation hashtag, after which your card will be charged.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Marketingcomic Thu Apr 4, 2013 via web

    I really like your #SocialSkim posts!
    I just recently joined Marketingprofs and I'm one of the people who are interested about trends and the "things" going on with organizations rather than just a list of advises posts. In other words, the #SocialSkim posts were useful and entertaining.

    and about PublicisGroupe. Well... I just been seeing many videos on YouTube regarding subliminal messages where the video authors keep analyzing lots and lots of adverts to find "overrated words" to complain negatively about those videos. They have their argument that it is illegal to manipulate customers through their subconscious minds. But what PublicisGroupe is doing is totally the opposite. They are making us feel that real life conversations is the information going to our subconscious minds and the subtitles about ***** is the one going to our conscious minds through reading. I had to point it out it was funny haha :)

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