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Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkim

by Angela Natividad  |  
March 1, 2013
  |  1,521 views

This week in social media was image-hot and real-time ready. Get the skinny on which brands best made use of their Oscar time on social, Google Glass's user-generated content extravaganza, Vimeo's Looks for video, and stats on brands using Instagram and Pinterest. You'll also learn why images are so important in social marketing, what GIFs have to do with winning a crowd, and where to download Adobe's Photoshop Touch for iPhone.

Need more workers? We've got you covered: Get updated stats on LinkedIn, check out social recruitment tool Pealk—acquired by Viadeo—and learn to use YouTube for attracting the right talent. Skim toward the Singularity!

The Oscars happened. You've probably read all the reviews and angry, Academy-addressed letters about Seth MacFarlane's iffy humour, so let's look at how brands fared.

Edelman's David Armano created a brand-dedicated hashtag, #OscarsRTM ("Oscars real-time media"), for the show. Social Media Drive Thru broke down how each brand used its (real) time, and PR Daily took snapshots of notables, coupled with takeaways for future real-time-reacting brands. Yogurt brand Chobani won the day for us:


Experience the Blog ponders whether the #OscarsRTM experiment worked. Earnest efforts by brands like Special K got paltry results, but some brands won out: Oscar Mayer scored 700 retweets for its accidental genius.

And of course, there was Grey Poupon. Its riotous update to its classic 1988 ad has logged over 1.3 million YouTube views since airtime:


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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