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Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkim

by Angela Natividad  |  
March 8, 2013

Facebook's new News Feed look, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, an infographic on who won the Harlem Shakes wars, and so much more this week (including your dancing-pony fix).

Skim for social sustenance!

Pictures to pop across News Feeds. Facebook unveiled its redesigned Newsfeed, which has already begun unrolling across accounts. The sum-up: more prominent imagery and videos (especially if they're shared multiple times), bigger images from apps like Pinterest; a newsfeed that can be toggled by Friends, Interests, or Following (pages you like, people you follow); music streaming and better music pages (adios, MySpace!); and improved consistency on both mobile and the Web. Notably absent from the announcement was discussion about Promoted Posts or Brand Pages. If you don't want to wait, apply for the revamped News Feed.

LinkedIn launches Company Pages. LinkedIn's launched a microsite for Company Pages. Like Facebook brand pages, Company Pages lets companies build a profile and behave as any person would: sharing updates, job openings, and content with the professional community. "The more followers you have, the easier it is to generate referrals and get viral reach for rich content," LinkedIn promises.

Too many LinkedIn contacts? There's an app for that. FiveHundredPlus does for your LinkedIn what HootSuite did for Twitter. The app creates columns to let you filter contacts then add alerts that remind you to get in touch with them weekly, monthly, quarterly, or annually. You can also track how you've contacted them (online, by phone, etc.) within the app.

Dance, pony, dance! In viral goodness and hashtag mayhem, gives us an awesome dancing pony. Its #danceponydance hashtag and subsite let you share and create your own dancing pony mixes. The infectious video, which hearkens back to the epic Cadbury Gorilla of yore, racked up over 3 million views (and still counting):

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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