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Facebook Likes are good, but Shares are better. That's because a Share means your content is being passed around social networks and creating buzz for your business.

But getting your Facebook content shared isn't as simple as throwing something onto your Wall and expecting the Shares to just happen. You need to create share-worthy content. 

To do just that, Facebook marketing expert Mari Smith offers 14 ways to boost your content's visibility and viral sharing on Facebook—all in the following infographic by ShortStack.

Among the tips shared are the following:

  • Use eye-catching images. Rather than just putting text boxes galore on your Facebook Wall, vary the content by posting infographics, photos, and artwork.
  • Keep it short. Increase likes, comments, and shares by keeping posts between 100 and 150 characters long.
  • Offer value. Consider your audience when sharing content on Facebook. Ask yourself, "Will this entertain or inform my audience?"

Get more tips about increasing Facebook shares in the infographic:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski